Marketing that works how entrepreneurial marketing can add sustainable value to any sized company 2nd edition lodish leonard m morgan howard l archambeau shellye babin jeffrey 9780133993332 amazoncom books. Get marketing that works how entrepreneurial marketing can add sustainable value to any sized company second edition now with oreilly online learning oreilly members experience live online training plus books videos and digital content from 200 publishers. Marketing that works second edition delivers a comprehensive portfolio of high value low cost marketing solutions that fully leverage todays newest trends channels and market opportunities based on the wharton schools pioneering entrepreneurial marketing this edition adds nearly 50 new coverage highlighting new companies that are redefining marketing today and illuminating . How entrepreneurial marketing can add sustainable value to any sized company welcome to the web site for the second edition this practical guide shows how to use modern entrepreneurial marketing techniques to differentiate your company in the eyes of customers to achieve sustainable profitability the authors focus on innovative strategies and tactics pioneered by some of todays most . Marketing that works how entrepreneurial marketing can add sustainable value to any sized company 2nd edition by leonard m lodish howard l morgan shellye archambeau jeffrey babin published jul 6 2015 by pearson ft press